A farmer sells plants using livestreams.[Photo provided to China Daily]

There are more than 1,400 lecture halls for the project throughout Quzhou, and over 4,400 lectures with various themes have been delivered for people in villages over the past year.

In 2020, the city government announced it will invest another 75 million yuan in the "Rural Revitalization Lectures".

As online-sales channels become more effective, imparting knowledge about e-commerce to farmers has become an important mission of the project.

Over 1,200 e-commerce training courses have been organized based on the "Rural Revitalization Lectures" in Quzhou, and over 980 farmers have been engaging in livestreaming after the trainings.

Xu has become a lecturer, sharing his experiences and insights about e-commerce and livestreaming with other villagers.

Chen Jiasheng has found success through such training.

The 47-year-old's family has made noodles for generations.

He returned to open a noodle-making workshop in Kecheng's Doumulong village in 2010, after failing to earn a living outside.