A media tour to explore the application of the "Two Mountains" theory in Zhejiang is launched in Yucun, a village in Anji county, East China's Zhejiang province, on Aug 11. [Photo by Xiang Wenjian/chinadaily.com.cn]

A media delegation composed of reporters from domestic media outlets such as People's Daily, Xinhua, and China Daily, as well as some internet influencers, embarked on a tour on Aug 11 to explore the application of the "Two Mountains" theory in East China's Zhejiang province.

The "Two Mountains" theory – which states that lucid waters and lush mountains are invaluable assets – was first proposed in Yucun, a village in Huzhou's Anji county in 2005. This year marks the 15th year since the theory was first put forward.

Over this period, Zhejiang has been adhering to the ecofriendly development model mapped out by the theory. A series of campaigns have been launched in the province to tackle pollution and improve the rural environment so as to transform its environmental strength into economic gains. 

In May, Zhejiang was designated the nation's first "ecological province" by the central government for its success in pursuing an eco-friendly development path featuring economic transformation and upgrading, efficient utilization of resources, continuous improvement of the environment and balanced urban-rural development.

Over the next three days, the media delegation will travel to Huzhou's Anji and Deqing counties and Taizhou's Xianju county and Huangyan district to report on Zhejiang's sustainable, ecofriendly and high-quality development practices.

The event is sponsored by the Cyberspace Office of the CPC Zhejiang Provincial Committee under the guidance of the Cyberspace Administration of China and is carried out by the Cyberspace Office of the CPC Huzhou Municipal Committee and the Cyberspace Office of the CPC Taizhou Municipal Committee.