An internet anchor broadcasts live while eating snacks. [Photo by Yang Yifan/China Daily]

If you step into a store, you can almost for sure catch someone broadcast live. LED light-compensating lamp, tripods, mobile phones, and large-capacity power banks are prerequisite for live broadcast. A variety of commodities are stacked next to them, and the young lady stands alone in front of her mobile phone to elaborate on the various functions of a product.

In the next store, a smiling auntie cooks casually in front of a dozen or so mobile phones, and in the adjoining room a tattooed young man starts his live streaming in an artsy-fartsy fashion. They come from all corners of the country. From young people under the age of 20 to middle-aged uncles. They scatter their imagination in front of their little screen with ingenious selling tactics.