Two girls sell flash toys online in a park. Fierce competition pushes these internet anchors to come up with creative marketing tactics. [Photo by Yang Yifan/China Daily]

In the past two years, with the rise of e-commerce, live streaming platforms have become one of the most effective marketing tools, and there are more than 5,000 internet celebrities in Beixiazhu village alone.

In the narrow street that looks unremarkable or even slightly shabby belie the storefronts, in which the daily wealth story is staged with the ever-changing business opportunities.

Four-and-a-half-story houses can be seen everywhere in the village, the typical residence of what the locals call the gold seekers, and most of the signboards on their front door read "live broadcast" and "internet trending". In front of the door park Mercedes-Benz, as well as cargo tricycles. The upper half of the building is used as the bedroom, the lower three floors serve as the storage warehouse, and the underground floor is dedicated to live broadcasting.