Editor's note: East China's Zhejiang province is renowned for its large international population. Aloft on the wings of China's reform and opening-up policy, a group of Zhejiang people have gone abroad to make a living since the 1970s. As this year marks the 40th anniversary of the policy, the Zhejiang website (www.ezhejiang.gov.cn) is launching a series of stories about overseas Chinese who are originally from Zhejiang, as well as those who are active in the province's development. Stories courtesy of Zhejiang Federation of Returned Overseas Chinese and Zheshang Magazine

Liao Chunrong, chairman of Insight Holdings Group and president of Zhejiang Association of Overseas Chinese Entrepreneurs [Photo/Zheshang Magazine]

"We, overseas Chinese entrepreneurs, are the beneficiaries of China's reform and opening-up, as well as contributors to the economic development of our hometown," said Liao Chunrong, chairman of Insight Holdings Group and president of Zhejiang Association of Overseas Chinese Entrepreneurs.

Liao is from Wenling, a county-level city in Taizhou, Zhejiang province. "No matter how far you've gone, the hometown is always there. No matter how rich you are, you are still the child of your parents," Liao said.

Years ago, Liao went back to Zhejiang from Macao for inspection and decided to change his concentration in the province from real estate to tourism.

He announced the plan to build the first home outside of Japan for Hello Kitty, an iconic cartoon from the eastern Asian country. After two years of negotiations with Sanrio Co Ltd and three years of construction, China's first Hello Kitty themed park opened in Anji county, Zhejiang on July 1, 2015, unlocking the province's potential in connecting its tourism market with the outside world.

Liao also donated 10 million yuan ($1.45 million), on behalf of his father, to set up a fund in Wenling with the aim of helping people in need. Additionally, he established a fund at Zhejiang Charity Federation in the name of Insight Holdings Group. It is estimated that the entrepreneur has donated more than 60 million yuan for charity purposes.

"I am now capable of helping others and giving back to the society. I will stick to it unswervingly," said Liao.

In 2016, Liao was elected to be chairman of the Macao Association of Zhejiang Entrepreneurs, the first overseas branch of the General Association of Zhejiang Entrepreneurs.