Located in the eastern part of Zhejiang province, Shengzhou is the transport hub linking neighboring cities of Hangzhou, Ningbo, Wenzhou and Jinhua. Known for culture, museums and natural parks, the city is the birthplace of Yueju opera, the second most popular opera in China listed among the national intangible cultural heritage.

古越悠悠，剡溪潺潺。嵊州市地处浙江东部，位于杭州、宁波、温州、金华四城市的交通对角线上，是浙东陆上交通枢纽。拥有悠久的历史文化，中国流传最广的地方剧种越剧就发源于此，被列入“首批国家级非物质文化遗产名录”。今日“越剧之乡”嵊州已成为浙东黄金旅游线上的一颗璀璨明珠。越好嵊州，嵊州越好。

Video courtesy of Publicity Department of CPC Shengzhou Municipal Committee（视频由嵊州市外宣办提供)