WeChat mini-program business model innovation

Tencent's founder Pony Ma introduces his company's achievement at the Release Ceremony for World Leading Internet Scientific and Technologies Achievements held in Wuzhen, Zhejiang province, on Nov 7, 2018. [Photo/IC]

WeChat mini-program is a new internet application developed by China's internet behemoth Tencent. It is embedded in WeChat, so users can just open and use the embedded mini-programs without the requirement of download nor installation.