People flock to watch the fashion show presented by Puyuan clothing enterprises at the Hong Kong Fashion Week for Fall/Winter on Jan 16. [Photo/Vpuyuan WeChat]

Puyuan town in Tongxiang, Zhejiang province launched a pavilion under the joint efforts of 13 local wool clothing enterprises at the Hong Kong Fashion Week for Fall/Winter. The pavilion was placed at the Convention and Exhibition Center in Hong Kong on Jan 15-18.

The town, dubbed the home of China's wool clothing production, held promotional activities for local brands at the fashion event on Jan 16.

Wu Zhiyong, deputy Party chief of Puyuan introduced the wool clothing brands, industrial clusters as well as the town's culture and history to visitors, hoping to make more people know about the fashion industry and bring in more investment.

According to Wu, Puyuan has taken part in the fashion week for three consecutive years.

The four local brands - Yuanyang, Hezi, Beichen and Xingzhi, jointly staged a fashion show featuring the "Pu" brand displaying their unique designs to global traders and visitors.

At the fashion week, more than 100 visitors showed strong interest and negotiated with Puyuan companies for potential business cooperation.

The total trade volume of Puyuan's woolen clothing industry reached 38 billion yuan ($5.85 billion) in 2017. With the industrial transformation and upgrading, a new layout for Puyuan's fashion sector is emerging with the application of advanced internet technologies.

Two foreign purchasers talk with exhibitors from Puyuan town of Zhejiang province at the Hong Kong Fashion Week for Fall/Winter on Jan 16. [Photo/Vpuyuan WeChat]