With Jiande city in East China's Zhejiang province being ranked as a national demonstration zone for organic products, the city has developed into an incubator for rural start-ups in recent years.

More than 3,000 people have flocked into the city; they invested over 12 billion yuan ($1.8 billion) to start their businesses in modern agriculture, farming products, rural e-commerce and rural tourism.

Hu Weihong (L) and Zheng Youjuan (R), founders of the Hangzhou Baoyuan Farming Co, take a photo with their milk goats on Nov 16. Their company, which features the most beautiful meadow in Zhejiang, has attracted a 50-million-yuan investment for their fresh goats' milk business and provided over 100 jobs for local farmers. [Photo by Tan Jin/Xinhua]