Sun Lei, founder and chief executive officer of 9Fbank.com. [Photo provided to chinadaily.com.cn]

Sun Lei, founder and chief executive officer of 9Fbank.com, attended the opening ceremony of the third World Internet Conference in Wuzhen, East China's Zhejiang province, on Wednesday.

After watching President Xi Jinping's keynote speech via video, Sun said: "President Xi Jinping mentioned we should promote more fair and equitable global internet governance and bring about an open, inclusive and secure cyberspace that features equality, mutual respect, innovation and orderly development. His speech strengthens our confidence and motivation in developing digital inclusive finance".

Sun said using digital technologies to broaden the coverage of financial services was the core of digital inclusive finance, as well as an important part of achieving equality of financial services and promoting equality and respect in cyberspace.

The Third World Internet Conference is under way in Wuzhen, Tongxiang of East China's Zhejiang province, until Nov 18.

The conference, whose theme is "Innovation-driven Internet Development for the Benefit of All – Building a Community of Common Future in Cyberspace", is composed of forums, an expo, and a launch event in addition to the opening and closing ceremonies.

It will hold 16 forums covering 20 hot issues, such as internet economy, internet innovation, internet culture, governance in cyberspace and international cooperation on internet.

The annual event comes against the background of China's evolution into the world's second-largest economy with the world's largest base of internet users and a dynamic homegrown internet-driven industry.

The event has attracted more than 300 enterprises from across the world this year.